build campaigns &
Dads like stuff.
Fathers Day advertising isn't really about fathers at all.
Back when I was in graduate school, people would always be like, "Oh that's cool that you spend all day reading about dead people, but what exactly are you going to do with a Ph.D. in Native American literature." They spoke without question marks, because they weren't asking questions. They were communicating their bleak, dark pity. But if only—if only—if only they'd known that the divine gales of fate would soon cast my weathered ship upon the redemptive shores of cosmetic dentistry. What follows is not only a story about cosmetic dentistry, but a story about a brochure about cosmetic dentistry. Tighten your laces, folks.