ugh listicles &

Sometimes you’re going about your life with your dreams and your certainties and then ~bam~ you’re writing a listicle and trump and kanye are chilling in the White House


So Behold. Her'e’s that listicle. I wrote it. It happened. It’s data-driven. It made people money. You know what to do.


Callie Baker is 100% not a real person. She is, as we say in Texas, faker’n a frog-skin coat, whatever that means. Point is, I made her up. The lawyer said I could. Turns out that listicles with bylines outperform listicles without bylines. Go figure.